
Horse Racing
I will guide you through the simple process of organising a Night at The Races:
The success of a Race Night does require a small amount of input from the members of any organisation prior to the night of the Race Night itself.
Step-by-Step Guide to organising a successful Night At The Races:
- Set a date for your Race Night at least 4 weeks in advance allowing you time to promote the night to your members. The key to a successful Race Night is to be in a profit situation prior to the actual Race Night being held.
Firstly we could approach a company to sponsor the cost of the event. Secondly we need to gain sponsorship for each of the 8 Races that are to be shown on the evening. Sponsors’ names will be printed in the Race Programme and announced prior to each Race and could include any information regarding their Company, for example:
“Race 1 has been kindly sponsored by – “Alive and Kicking Events Ltd t/a Andy Smith Presents”, providers of total quality Public and Corporate Entertainment.”
Approach members of your club who own their own small businesses, suppliers of stock or equipment to you pub or school, local companies within the surrounding area. Decide upon a fee you would like to ask them for – £25 – £100 per Race is normal.
- In each of the 8 Races there are 8 Horses. I will supply you with a pre-printed sheet to approach members who are more actively involved in your organisation to buy ownership of any Horse or Horses in the Race Card. There are 64 Horses to sell in total. You can download the form - click here.
Consider selling the Horses between £3 and £10 each and decide upon the prize the owner of the Winning Horse should receive. Prizes may be donated and presented by Race Sponsors.
A Company may be approached to supply the prizes.
A percentage of the sale of the Horses may be given, for example, 8 Horses sold at £5 would generate £40. £20 could be given to the Winning Owner, and the remaining £20 to go the club funds.
You may like to buy the prizes from the sum raised through the Sponsorship of the Races. Again, owners’ names will appear in the Race Programme along with the name they have decided to call their Horse.
- Decide if you are going to sell tickets to gain entry into the Race Night. If so, the ticket price must either include food or have food available or some other form of entertainment such as a Casino, Band, Disco or Mobile Bar, which I can provide personally.
- After following the above steps your organisation should be in a profit situation. From my experience the emphasis should now be on ensuring your guests have a fun evening and enjoy the thrills and spills of a Night At The Races.
I therefore suggest the tote is paid out in favour of your guests at 75% in their favour and the other 25% goes to your organisation. I only suggest a 50% payout if sponsorship or the sale of Horses has not been gained.
The Tote
Prior to each Race the Tote is opened and you need to decide how much you are going to charge per ticket, usually either 50p or £1.
Let’s say 100 guests attend your Race Night and each guest places a single £1 bet. The Tote would have £100 less a percentage to be divided between the number of Winning Tickets.
75% has been decided to be paid out, which is £75 and the remaining £25 goes to the club fund. Let’s say Horse Number 3 wins the first Race and 10 tickets have been sold. £75 divided by 10 winning tickets = £7.50 per winning ticket.
Again from experience I like to pay out a little more for the first few races to create the atmosphere right from the off. The Tote should be staffed by members of your club to encourage guests to spend and to ensure the security of money taken.
The Auction
I can, for the final race of the night, auction each of the 8 horses to the highest bid, eg: 8 horses sold at £20 per horse = £160. The owner(s) of the winning horse could receive £100 and the remaining £60 to go to the final total of funds raised for the evening.
In the example (click here), based on 100 guests, over £1,000 has been raised. It can therefore be assumed 50 guests can easily achieve funds in excess of £500.
How much will a night at the races cost?
I have been presenting race nights for 13 years. During this time I have heard of many individual operators and organisations that promote and run these type of events to raise funds for clubs, charitable organisation and the horror stories behind them. Organisations that organise race nights free of charge and most of the money raised goes to the individual presenting the night, a fee to the company who owns the business and a very small amount of money, if any, goes to the chosen charity, and I assure you the presenter will also be running the tote.
My fees start from £250. A professionally presented night at the races with the very latest projection equipment and my duty is to my customers to guide them through the best options to benefit their own individual organisation. I always insist the tote is run by individuals directly connected with the organisation to ensure fair play.
In addition to selling horses we can sell owners and jockeys, run each way selection bets - Tricast selections are very profitable.
Please see the link to testimonials below for your peace of mind and I can supply contacts from many happy customers for you to contact.
I look forward to hearing from you.
Is it legal? Yes!
If you are worried, read the details here.
It will save time if you can fill in the your Race Programme Form in advance and send it to me.
There is a pdf document available via the link below. You can download it to your computer and print it out later - if you use Windows, right click on the link. If you use a Mac either click and hold or control-click, depending on which browser you use. Click Here To open a pdf, you need a FREE application called Adobe Reader. You probably have it on your computer, but if not you can download it from here. |